The TAM Charity Ride is our annual European cycle event which brings the wealth and asset management community together to support worthwhile causes. We aim to support small innovative charities who are less widely known, helping to raise the awareness and funds they desperately need to carry out the incredible work that they do for their deserving beneficiaries.
In 2015 we launched our You Give We Give initiative with a bike ride from London to Paris. A team of 6 TAM colleagues invited 4 industry friends to join them in their endeavor, and the 10 riders embarked on the 3-day, 300km cycle challenge. We were blown away by the support from our industry - we raised over £10,000 for charity and received many requests from friends and colleagues to join the next event.
Fast forward to today. We now host 100 riders of all cycling abilities and have tackled a variety of European cycling routes, including London to Brussels and Brussels to Amsterdam, led by our chief investment officer James Penny. To date, the TAM Charity Ride has raised over £327,374 for a variety of small charities, such as AfriKids, Action Medical UK, HEART UK, Ruth Strauss Foundation, Waterloo Uncovered and Winston’s Wish.
The TAM Charity Ride 2025 was our biggest ride to date, held on Thursday 31st July to Sunday 3rd August 2025, where cyclists took on a beautiful 3-day, 360km cycle route from Brussels to Paris with the collective aim of raising £100,000 for a trio of fantastic children's charities: Action Medical, Ruth Strauss Foundation and Winston's Wish.
We are happy to confirm that we surpassed this target and raised an incredible £139,374.77.
Another huge thank you to all the sponsors who helped us pull off such a fantastic ride this year! It would not have been possibly without you all : W1M Wealth & Investment Management, TAM Asset Management Ltd, Havelock London, Lansdowne Partners, One Good Thing , T. Rowe Price, Urban Greens, Raymond James, Amber River, iM Global Partner, Aberdeen, Avantis Investors, Royal London, Portfolio Adviser, Simon Peter Dolman, Premier Miton Investors, J O Hambro Capital Management and Pacey Print Limited.
Our 2026 TAM Charity Ride will be announced shortly. For more information, please keep an eye on our Linkedin & website.
Riders are chosen on a first come first serve basis. If you have any questions, please contact us on tcr@tamassetmanagement.com
