The Charities Aid Foundation’s 2018 report found that while charitable donations may have risen in overall value, they’re coming from fewer people. This is a significant problem for the third sector. Raising money is hard enough when you’re one good cause amongst many – but it’s even harder when the number of potential donors is shrinking.
So how do you raise vital funds in these competitive conditions? What do you need to do to make sure your fundraising strategy is on track?